This is the first book from Beau Phillips, a former radio DJ, program director and VP/GM at influential rock stations and national radio networks. He is also the former SVP/Marketing at VH1, part of the MTV family. Over the years, he met the biggest bands in rock and collected funny, decadent and profound stories. Phillips remarked, “I was a fly on the wall who was invited backstage, on stage and under the stage.”
Phillips also operates Rainmaker Media, a creative marketing/promotion agency that’s developed inventive campaigns for Nintendo, CBS-TV, Amazon.com, Sears, Unilever, Snapple, E*Trade and others. In 2008, Phillips won Adweek magazine’s ‘Promotion of the Year’ award for excellence.